Overview
1-800-TAXICAB is creating a nationwide
network of high-quality taxicab companies.
Passengers dial the same phone number,
1-800-TAXICAB, in all metropolitan areas where the service
is available. We patch the caller through to a network
taxicab company in the caller’s area. To the taxicab
company, the call is just like any other.
Unlike other toll-free taxicab routing
services, 1-800-TAXICAB is committed to high quality
and visible advertising. In all of our current markets
we have display-sized advertisements in the yellow pages.
In our new markets, we expect to place advertisements
in a combination of yellow pages, local newspapers,
benches, bus stops, billboards, and eventually radio.
1-800-TAXICAB will also provide stickers to its members
to place within their taxis.
The 1-800-TAXICAB nationwide network
is already in Seattle, Washington; Columbus, Ohio; and
El Paso, Texas. Call volume is increasing significantly
and we are positioned to grow rapidly. By March 2000,
we plan to make a marketing blitz in order to add 20
more cities to the network. By January 2001, we plan
to add 50 more markets, with a total of more than 150
markets within three years.
In the next six months, we expect our
website (www.1-800-TAXICAB.com) to be operational so
that taxicab service can be ordered over the internet.
1-800-TAXICAB will also introduce its corporate voucher
program within the next year, which will connect corporate
travelers across the country to our member taxicab companies.